Ranking in Google has Been the Big Question for a Generation, But is that About to Change?
Google announced a Code Red when ChatGPT was released to the public, because it could disrupt Google’s core business: providing a free service that allows people to find information and connect with their desires.
Businesses love Google’s service, but AI chatbots have made a big impact, and businesses are asking how to implement this new tool into their workflows. Savvy businesses are also wondering how AI chatbots can help them promote their business in chatbot recommendations.
Ranking #1 and being on Google’s 1st page is the common big concern with most online businesses, but AI chatbots could be a game-changer. For example, a customer could ask an AI chatbot “What are the top 10 pizza places near me” and receive a personalized list of recommendations, based on their preferences and location. For example the chat bot may answer:
“Billy, here are the top 10 pizza places near you, but from our conversations I know you love Pineapple so here are 3 pizza places that specializes putting pineapple on Pizza.”
Yes, pineapple on pizza is crazy but a result like the above example exceeds Google’s current ability to learn and display personalized results.
Google will undoubtedly adapt to remain competitive in the online space, but how can businesses optimize for a top 10 spot in chatbot results? In the short term, classic SEO strategies are the best bet, as there is little information on this topic and the space is changing rapidly.
Google’s Chat AI Bard and Search does not seem to match, yet but there are similarities and Bard shows Google map locations as well:
AI Chatbots to Revolutionizes Search
- New AI chatbot can deliver direct answers to questions, rather than providing links to other websites.
- This could disrupt the search industry by providing a more direct and convenient way for users to find information.
- However, there are concerns about potential biases and misinformation.
- Google is investing in its own AI technologies, but has been slow to release them due to safety concerns.
Implications for Google
- AI chatbots could pose a challenge to Google’s search business.
- Google needs to innovate in order to maintain its dominance in the search industry.